Serving Success: How Data Helps F&B Brands Stay on the Menu
In today’s food and beverage industry, success isn’t just measured by how good your food tastes, it’s measured by how visible, trusted, and talked about your brand is. Before customers even walk in or place an order, they’ve already formed an impression based on what they read online. According to TouchBistro, around 45% of diners regularly check online reviews before trying a new restaurant, and over 60% say those reviews influence their decisions.
Reputation now lives in digital spaces not just on Google or social media, but also across food delivery platforms like GrabFood, Foodpanda, and Uber Eats. These apps have become the new front doors for restaurants, influencing how often a place is discovered, how it ranks among competitors, and whether customers return. A strong online presence here means more visibility, more reviews, and ultimately, more repeat orders.
For SMEs, every comment and rating counts. A five-star review on a delivery app can fill seats or boost online orders for weeks, while poor delivery feedback about speed or quality can quietly erode trust. The challenge isn’t passion; it’s perspective. Many owners don’t have a clear picture of how their reputation performs across multiple platforms.
That’s where data becomes the game-changer. With the right insights, F&B brands can finally understand what customers are saying, how promotions perform, and where visibility can improve. Intelura helps bring all this information together from customer reviews to social engagement and local ranking, so restaurant owners can act on facts, not feelings.
For a one-time overview, Snapshot provides a clear report of your digital performance, showing what’s working and what needs attention. For those who want to stay adaptive in fast-changing markets, Pulse delivers weekly updates on reviews, sentiment, and competitor moves. And for strategic growth, Apex Premium goes deeper analyzing long-term trends, profitability, and customer behavior across dine-in and delivery channels.
In a world where the next meal is just a tap away, understanding your digital footprint is essential. Intelura empowers F&B brands to see beyond the kitchen to track how customers find them, how they feel, and how every interaction affects growth. So, in the modern dining world, your story isn’t told only on a plate, it’s told through data.
References
TouchBistro: 45% of Diners Regularly Check Online Reviews Before Eating at a New Restaurant | Hospitality Technology
Customer Experience In The Restaurant Industry Statistics: ZipDo Education Reports 2025
Marketing In The Restaurant Industry Statistics: Market Data Report 2025
