Despite living in an age of abundant information, most small businesses still operate in the
dark. Many rely on instinct, experience, and day-to-day observation to make decisions about
pricing, promotions, staffing, and inventory. While this hands-on intuition has always been
part of entrepreneurial life, it is increasingly risky in today’s hyper-competitive environment.
❖ 20% of small businesses fail within the first year, and only about 35% survive a
decade. (Entrepreneurship and the U.S. Economy : U.S. Bureau of Labor
Statistics)
❖ Only 35% of SMBs using cloud tools leverage analytics to guide decisions,
meaning the majority operate without insights into what’s actually driving
performance ( Why Small and Medium Businesses Are Missing Out on the Full
Benefits Data Can Provide | AWS Smart Business Blog)
❖ 65% of small business owners admit they don’t know how to turn raw data into
actionable strategies (Why Most Small Businesses Fail at Analytics (And How to
Succeed)
