Every Review Tells a Story: Turning Guest Feedback into Growth
For hotels, resorts, and event spaces, reputation is everything. One guest’s review can ripple out online, influencing dozens of future bookings. In fact, a study by Cornell University found that a one-point increase in a hotel’s reputation score (on a 100-point index) can lead to nearly 1.42% more revenue per available room (Shiji Insights | Join the Newsletter). Thinking about that: small improvements in guest satisfaction don’t just feel good they move real numbers.
What Guests Notice and What Hotels Miss
Around the world, we’re seeing benchmarks rising. In the Asia-Pacific region, the average hotel rating has increased steadily, especially for mid-tier hotels. Also, guest satisfaction scores (on review platforms) have improved globally, and hotels that actively respond to reviews both positive and negative tend to see more bookings.
For example, if you manage a resort, and you see a pattern: “Guests love the spa and views, but many reviews say the shuttle service is late.” That’s data you can act on. Or you notice that competitors in your area are dropping prices during shoulder seasons but your pricing remains static. If you had weekly or monthly feedback (beyond just stars), you could respond faster.
How Intelura’s Insights Make a Difference
At Intelura, we help hospitality businesses move from wondering to knowing. Our suite of services offers that clarity:
There are moments when a property really needs a one-time, comprehensive view of its guest satisfaction, online visibility, pricing, and competitive landscape.
Then there are periods where consistent feedback matters, monitoring reviews, price moves, and guest sentiment week by week.
Finally, deeper monthly reviews help connect the dots: what trends are building, what’s working, what isn’t, so strategy can be sharpened over time.
These layers of insight whether a quick snapshot, frequent updates, or a strategic monthly overview give hospitality teams the ability to anticipate problems, delight guests, and stay ahead in a competitive market.
The future of hospitality belongs to brands that act on insight, not assumption. Understanding what drives satisfaction, loyalty, and visibility allows hotels to grow with purpose. At Intelura, we help you turn data into direction transforming feedback into a powerful path toward excellence.
References
Reputation ‘Quick Take’ Report: UK Hospitality Trends – Reputation
Cornell Hospitality Research: Online Reputation Directly Affects Pricing Power, Occupancy & RevPAR
Trends in the UK Hospitality Industry – Quick Take
