1. Industry & Challenge

Better Foodie is an independent organic grocery and cafe retailer based in Bristol, United Kingdom. The business is well known for its commitment to sustainability, refill culture, and local sourcing. Guided by its mission to create “a better foodie community for all”, the business has built a loyal local following and strong ethical brand presence.

However, as the organic and sustainable market became more competitive, Better Foodie faced challenges in maintaining consistent customer engagement and digital visibility. In addition, several customer reviews mention that prices felt higher compared to other organic retailers, making it difficult to understand how customers perceived its brand experience and what factors truly influenced satisfaction, loyalty, and repeat visits.

2. Intelura Solution

To address these challenges, Better Foodie partnered with Intelura and utilized the Snapshot tool to analyze customer sentiment, engagement patterns, and visibility across its digital ecosystem to identify the friction points and insights that could strengthen sustainable growth.

Intelura combined review analytics, social engagement data, and Google Business insights to create a single and easy-to-read dashboard that translated complex metrics into actionable growth strategies.

3. Key Findings & Insights

Intelura’s analysis revealed several important insights.

  • Customer sentiment was generally positive with a Google Rating of 4.2 from 670 reviews and with strong praise for food quality, taste, and service. However, recurring complaints around “expensive prices” highlighted a perception gap in value communication.
  • Social media activity was inconsistent. Despite 10,095 Instagram and 7,014 Facebook followers, posting frequency was low, averaging two posts in the last 30 days on Instagram and none on Facebook or TikTok. This limited engagement potential. Instagram remains the strongest platform, but Better Foodie is missing opportunities to use short-form video to showcase local producers, refill stations, and eco tips as key content types that resonate with sustainability audiences.
  • Google Business insights showed Friday afternoons as peak engagement periods, suggesting opportunities to align marketing campaigns or promotional activities with customer traffic trends.

4. Actions & Recommendations

With these findings, Intelura provided Better Foodie with several data-driven recommendations.

  • Enhance value communication using storytelling behind the product’s pricing, such as local sourcing, ethical trade, and product quality, to address the recurring “expensive prices” sentiment.
  • Improve social consistency and cross-platform strategy by establishing a consistent posting schedule to sustain engagement and attract new audiences. Repurpose high-performing content types such as behind-the-scenes cafe stories and local supplier features to boost reach without increasing workload.
  • Encourage customers to share photos and reviews more frequently to enhance SEO and freshness in Google listings.
  • Use data-driven timing, aligning marketing with peak engagement hours (Friday afternoons) to schedule promotional posts, product launches, or loyalty offers for maximum visibility.
  • Improve in-store efficiency during busy times by responding to customer feedback about slower service/delivery and long queues as an opportunity to optimize staff allocation and streamline checkout or cafe operations.

5. Results & Impact

After implementing Intelura’s Snapshot recommendations, Better Foodie observed a strong improvement in both digital engagement and customer perception.

The business’s Google rating improved by 7%, rising from 4.2 to 4.5, supported by a 22% increase in total review volume, which strengthened trust and credibility among new customers.

Digital engagement also accelerated, with Instagram followers growing by 12%, Facebook followers by 10%, and TikTok followers by 50% through consistent content posting. More customers started leaving positive reviews, and mentions of “high price” dropped by 25% as value communication improved.

Additionally, by optimizing campaigns around peak customer activity, the business achieved a 12% increase in Friday in-store visits through targeted, data-driven marketing.

Through Intelura Snapshot, Better Foodie gained a deeper understanding of what customers really want — authentic communication, transparent value, and a seamless in-store experience. Intelura Snapshot helped the business realign its digital strategy and operations, leading to higher engagement, stronger brand loyalty, and sustainable growth in a competitive organic retail market.

See how Intelura Snapshot helps independent eco-living retailers like Better Food uncover what their customers really value and turn insights into sustainable growth.